diff --git a/cmd/api/main.go b/cmd/api/main.go
index 2e71edb..230e1ab 100644
--- a/cmd/api/main.go
+++ b/cmd/api/main.go
@@ -15,6 +15,7 @@ import (
 	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/database"
 	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/growthreport"
 	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/identity"
+	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/insight"
 	"github.com/redis/go-redis/v9"
 )
 
@@ -42,7 +43,9 @@ func main() {
 	repository := growthreport.NewRepository(pool)
 	coordinator := growthreport.NewCoordinator(redisClient, growthreport.CoordinatorConfig{CreatePerMinute: cfg.AICreatePerMinute, UncachedPerDay: cfg.AIUncachedScopesPerDay, DailyRequests: cfg.AIDailyRequestBudget, DailyTokens: cfg.AIDailyTokenBudget, MaxConcurrent: cfg.AIMaxConcurrent})
 	growthService := growthreport.NewService(repository, coordinator, growthreport.ServiceConfig{Enabled: cfg.AIGrowthEnabled, Model: cfg.AvalAIModel, PromptVersion: "1.0.0", SchemaVersion: "1.0.0"})
-	handler := api.NewServer(identity.New(pool), analytics.New(pool, cfg.CursorSecret), logger, cfg.FrontendOrigin, cfg.CookieSecure, growthService).Handler()
+	insightRepository := insight.NewRepository(pool)
+	insightService := insight.NewService(insightRepository, insight.NewPostgreSQLBuilder(pool))
+	handler := api.NewServer(identity.New(pool), analytics.New(pool, cfg.CursorSecret), logger, cfg.FrontendOrigin, cfg.CookieSecure, growthService).WithInsights(insightService).Handler()
 	server := &http.Server{Addr: cfg.HTTPAddr, Handler: handler, ReadHeaderTimeout: 5 * time.Second, ReadTimeout: 15 * time.Second, WriteTimeout: 65 * time.Second, IdleTimeout: 60 * time.Second}
 	go func() {
 		<-ctx.Done()
diff --git a/cmd/calendar/main.go b/cmd/calendar/main.go
new file mode 100644
index 0000000..573c1a0
--- /dev/null
+++ b/cmd/calendar/main.go
@@ -0,0 +1,92 @@
+package main
+
+import (
+	"context"
+	"encoding/json"
+	"flag"
+	"fmt"
+	"log/slog"
+	"os"
+	"os/signal"
+
+	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/config"
+	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/database"
+	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/eventcatalog"
+	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/insight"
+)
+
+func main() {
+	action := flag.String("action", "", "import, approve, or activate")
+	filePath := flag.String("file", "", "reviewed JSON catalog for import")
+	version := flag.String("version", "", "catalog version for approve or activate")
+	actor := flag.String("actor", "", "audited reviewer or operator identity")
+	currentJalaliYear := flag.Int("current-jalali-year", 0, "current Jalali year used for coverage validation")
+	flag.Parse()
+
+	logger := slog.New(slog.NewJSONHandler(os.Stdout, nil))
+	ctx, cancel := signal.NotifyContext(context.Background(), os.Interrupt)
+	defer cancel()
+	cfg, err := config.Load()
+	if err != nil {
+		fail(logger, "configuration failed", err)
+	}
+	pool, err := database.Open(ctx, cfg.DatabaseURL)
+	if err != nil {
+		fail(logger, "database connection failed", err)
+	}
+	defer pool.Close()
+	repository := eventcatalog.NewRepository(pool)
+
+	switch *action {
+	case "import":
+		if *filePath == "" || *currentJalaliYear == 0 {
+			fail(logger, "invalid import arguments", fmt.Errorf("file and current-jalali-year are required"))
+		}
+		file, err := os.Open(*filePath)
+		if err != nil {
+			fail(logger, "opening calendar catalog failed", err)
+		}
+		defer file.Close()
+		var input eventcatalog.Import
+		decoder := json.NewDecoder(file)
+		decoder.DisallowUnknownFields()
+		if err := decoder.Decode(&input); err != nil {
+			fail(logger, "decoding calendar catalog failed", err)
+		}
+		if err := eventcatalog.ValidateImport(input, *currentJalaliYear); err != nil {
+			fail(logger, "calendar validation failed", err)
+		}
+		if err := repository.ImportDraft(ctx, input); err != nil {
+			fail(logger, "calendar import failed", err)
+		}
+		logger.Info("calendar draft imported", "version", input.Version, "events", len(input.Events))
+	case "approve":
+		if *version == "" || *actor == "" {
+			fail(logger, "invalid approval arguments", fmt.Errorf("version and actor are required"))
+		}
+		if err := repository.Approve(ctx, *version, *actor); err != nil {
+			fail(logger, "calendar approval failed", err)
+		}
+		logger.Info("calendar approved", "version", *version, "reviewer", *actor)
+	case "activate":
+		if *version == "" || *actor == "" {
+			fail(logger, "invalid activation arguments", fmt.Errorf("version and actor are required"))
+		}
+		if err := repository.Activate(ctx, *version, *actor); err != nil {
+			fail(logger, "calendar activation failed", err)
+		}
+		service := insight.NewService(insight.NewRepository(pool), insight.NewPostgreSQLBuilder(pool))
+		created, err := service.EnqueueAll(ctx, "CALENDAR")
+		if err != nil {
+			fail(logger, "calendar refresh scheduling failed", err)
+		}
+		logger.Info("calendar activated", "version", *version, "actor", *actor, "created_jobs", created)
+	default:
+		fail(logger, "invalid action", fmt.Errorf("action must be import, approve, or activate"))
+	}
+}
+
+func fail(logger *slog.Logger, message string, err error) {
+	logger.Error(message, "error", err)
+	os.Exit(1)
+}
diff --git a/cmd/importer/main.go b/cmd/importer/main.go
index b401564..9dda77e 100644
--- a/cmd/importer/main.go
+++ b/cmd/importer/main.go
@@ -9,6 +9,7 @@ import (
 	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/config"
 	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/database"
 	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/importer"
+	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/insight"
 )
 
 func main() {
@@ -33,4 +34,13 @@ func main() {
 	}
 	logger.Info("import complete", "noop", result.IsNoop, "source_sha256", result.SourceSHA256,
 		"source_rows", result.SourceRows, "session_rows", result.SessionRows, "attempt_rows", result.AttemptRows)
+	if !result.IsNoop {
+		service := insight.NewService(insight.NewRepository(pool), insight.NewPostgreSQLBuilder(pool))
+		created, err := service.EnqueueAll(ctx, "IMPORT")
+		if err != nil {
+			logger.Error("post-import insight scheduling failed", "error", err)
+			os.Exit(1)
+		}
+		logger.Info("post-import insight scheduling complete", "created_jobs", created)
+	}
 }
diff --git a/cmd/migrate/main.go b/cmd/migrate/main.go
index 977e41a..28855e1 100644
--- a/cmd/migrate/main.go
+++ b/cmd/migrate/main.go
@@ -25,7 +25,7 @@ func main() {
 		os.Exit(1)
 	}
 	defer pool.Close()
-	for _, path := range []string{"migrations/000001_mvp.sql", "migrations/000002_growth_analyst.sql", "migrations/000003_ai_summary_refresh.sql"} {
+	for _, path := range []string{"migrations/000001_mvp.sql", "migrations/000002_growth_analyst.sql", "migrations/000003_ai_summary_refresh.sql", "migrations/000004_ai_page_insights.sql"} {
 		migration, err := os.ReadFile(path)
 		if err != nil {
 			logger.Error("reading migration failed", "path", path, "error", err)
@@ -36,5 +36,5 @@ func main() {
 			os.Exit(1)
 		}
 	}
-	logger.Info("migration complete", "version", 3)
+	logger.Info("migration complete", "version", 4)
 }
diff --git a/cmd/worker/main.go b/cmd/worker/main.go
index 28494fd..66d867c 100644
--- a/cmd/worker/main.go
+++ b/cmd/worker/main.go
@@ -12,6 +12,7 @@ import (
 	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/config"
 	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/database"
 	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/growthreport"
+	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/insight"
 	"github.com/redis/go-redis/v9"
 )
 
@@ -40,11 +41,19 @@ func main() {
 	coordinator := growthreport.NewCoordinator(redisClient, growthreport.CoordinatorConfig{CreatePerMinute: cfg.AICreatePerMinute, UncachedPerDay: cfg.AIUncachedScopesPerDay, DailyRequests: cfg.AIDailyRequestBudget, DailyTokens: cfg.AIDailyTokenBudget, MaxConcurrent: cfg.AIMaxConcurrent})
 	avalai := growthreport.NewAvalAIClient(growthreport.AvalAIConfig{BaseURL: cfg.AvalAIBaseURL, APIKey: cfg.AvalAIAPIKey, Model: cfg.AvalAIModel, Timeout: 30 * time.Second}, &http.Client{})
 	processor := growthreport.NewProcessor(repository, growthreport.NewPostgreSQLBuilder(pool), avalai, coordinator, cfg.AIGrowthEnabled && cfg.AvalAIAPIKey != "")
+	insightService := insight.NewService(insight.NewRepository(pool), insight.NewPostgreSQLBuilder(pool))
 	logger.Info("growth worker ready", "ai_enabled", cfg.AIGrowthEnabled && cfg.AvalAIAPIKey != "")
 	poll := time.NewTicker(time.Second)
 	defer poll.Stop()
 	cleanup := time.NewTicker(24 * time.Hour)
 	defer cleanup.Stop()
+	nightly := time.NewTicker(time.Hour)
+	defer nightly.Stop()
+	if created, err := insightService.EnqueueAll(ctx, "NIGHTLY"); err != nil {
+		logger.Error("initial insight scheduling failed", "error", err)
+	} else {
+		logger.Info("initial insight scheduling complete", "created_jobs", created)
+	}
 	for {
 		select {
 		case <-ctx.Done():
@@ -56,6 +65,12 @@ func main() {
 			if err != nil && !errors.Is(err, growthreport.ErrNotFound) {
 				logger.Error("growth report processing failed", "error", err)
 			}
+			insightCtx, insightCancel := context.WithTimeout(ctx, 2*time.Minute)
+			err = insightService.ProcessNext(insightCtx)
+			insightCancel()
+			if err != nil && !errors.Is(err, insight.ErrNotFound) {
+				logger.Error("page insight processing failed", "error", err)
+			}
 		case <-cleanup.C:
 			cleanupCtx, cleanupCancel := context.WithTimeout(ctx, 30*time.Second)
 			deleted, err := repository.CleanupSuperseded(cleanupCtx, time.Now().UTC().AddDate(0, 0, -90))
@@ -65,6 +80,15 @@ func main() {
 			} else if deleted > 0 {
 				logger.Info("growth cleanup complete", "deleted_reports", deleted)
 			}
+		case <-nightly.C:
+			scheduleCtx, scheduleCancel := context.WithTimeout(ctx, 5*time.Minute)
+			created, err := insightService.EnqueueAll(scheduleCtx, "NIGHTLY")
+			scheduleCancel()
+			if err != nil {
+				logger.Error("nightly insight scheduling failed", "error", err)
+			} else if created > 0 {
+				logger.Info("nightly insight scheduling complete", "created_jobs", created)
+			}
 		}
 	}
 }
diff --git a/docs/openapi.yaml b/docs/openapi.yaml
index cf64215..8174313 100644
--- a/docs/openapi.yaml
+++ b/docs/openapi.yaml
@@ -638,6 +638,67 @@ paths:
         '401': {$ref: '#/components/responses/Unauthenticated'}
         '404': {$ref: '#/components/responses/ResourceNotFound'}
 
+  /analytics/ai-insights/{module}:
+    get:
+      tags: [AI page insights]
+      operationId: getLatestAIInsight
+      summary: Return the latest persisted insight without waiting for generation
+      parameters:
+        - {name: module, in: path, required: true, schema: {$ref: '#/components/schemas/AIInsightModule'}}
+        - {name: terminalId, in: query, required: false, schema: {type: string, maxLength: 128}}
+        - $ref: '#/components/parameters/RequestIdHeader'
+      responses:
+        '200': {description: Latest ready or deterministic-partial snapshot., content: {application/json: {schema: {$ref: '#/components/schemas/AIInsight'}}}}
+        '401': {$ref: '#/components/responses/Unauthenticated'}
+        '404': {$ref: '#/components/responses/ResourceNotFound'}
+        '422': {$ref: '#/components/responses/ValidationFailed'}
+        '503': {$ref: '#/components/responses/AnalyticsUnavailable'}
+  /analytics/ai-insights/{module}/refreshes:
+    post:
+      tags: [AI page insights]
+      operationId: refreshAIInsight
+      summary: Enqueue an independent insight refresh
+      parameters:
+        - {name: module, in: path, required: true, schema: {$ref: '#/components/schemas/AIInsightModule'}}
+        - $ref: '#/components/parameters/IdempotencyKeyHeader'
+        - $ref: '#/components/parameters/CsrfTokenHeader'
+        - $ref: '#/components/parameters/OriginHeader'
+      requestBody:
+        required: true
+        content: {application/json: {schema: {$ref: '#/components/schemas/AIInsightRefreshRequest'}}}
+      responses:
+        '200': {description: Idempotent job reused., content: {application/json: {schema: {$ref: '#/components/schemas/AIInsightJob'}}}}
+        '202': {description: Refresh accepted., content: {application/json: {schema: {$ref: '#/components/schemas/AIInsightJob'}}}}
+        '401': {$ref: '#/components/responses/Unauthenticated'}
+        '403': {$ref: '#/components/responses/Forbidden'}
+        '404': {$ref: '#/components/responses/ResourceNotFound'}
+        '409': {$ref: '#/components/responses/Conflict'}
+        '422': {$ref: '#/components/responses/ValidationFailed'}
+        '429': {$ref: '#/components/responses/RateLimited'}
+        '503': {$ref: '#/components/responses/AnalyticsUnavailable'}
+  /analytics/ai-insight-refreshes/{jobId}:
+    get:
+      tags: [AI page insights]
+      operationId: getAIInsightRefresh
+      parameters:
+        - {name: jobId, in: path, required: true, schema: {type: string, pattern: '^insightjob_[a-f0-9]{24}$'}}
+      responses:
+        '200': {description: Tenant-scoped refresh job., content: {application/json: {schema: {$ref: '#/components/schemas/AIInsightJob'}}}}
+        '401': {$ref: '#/components/responses/Unauthenticated'}
+        '404': {$ref: '#/components/responses/ResourceNotFound'}
+  /analytics/ai-insight-refreshes/{jobId}/events:
+    get:
+      tags: [AI page insights]
+      operationId: streamAIInsightRefreshEvents
+      summary: Replay up to one hour of durable job events and continue as SSE
+      parameters:
+        - {name: jobId, in: path, required: true, schema: {type: string, pattern: '^insightjob_[a-f0-9]{24}$'}}
+        - {name: Last-Event-ID, in: header, required: false, schema: {type: integer, format: int64}}
+      responses:
+        '200': {description: Durable job events and heartbeats., content: {text/event-stream: {schema: {type: string}}}}
+        '401': {$ref: '#/components/responses/Unauthenticated'}
+        '404': {$ref: '#/components/responses/ResourceNotFound'}
+
 components:
   securitySchemes:
     merchantSession:
@@ -1174,6 +1235,83 @@ components:
         createdAt: {type: string, format: date-time}
         updatedAt: {type: string, format: date-time}
         eventsUrl: {type: string, format: uri-reference}
+    AIInsightModule:
+      type: string
+      enum: [overview, payments, fees, peers, transactions, growth]
+    AIInsightNarrative:
+      type: object
+      additionalProperties: false
+      required: [headline, body, evidenceIds]
+      properties:
+        headline: {type: string}
+        body: {type: string}
+        evidenceIds: {type: array, items: {type: string}}
+    AIInsightFinding:
+      type: object
+      additionalProperties: false
+      required: [evidenceId, title, summary, scoreBps, confidence]
+      properties:
+        evidenceId: {type: string}
+        title: {type: string}
+        summary: {type: string}
+        scoreBps: {type: integer, minimum: 0, maximum: 10000}
+        confidence: {type: string, enum: [HIGH, MEDIUM, LOW, INSUFFICIENT_DATA]}
+    AIInsightOption:
+      type: object
+      additionalProperties: false
+      required: [title, description, evidenceIds]
+      properties:
+        title: {type: string}
+        description: {type: string}
+        evidenceIds: {type: array, items: {type: string}}
+    AIInsightCopy:
+      type: object
+      additionalProperties: false
+      required: [past, latestObserved, future7Days, future30Days, findings, options]
+      properties:
+        past: {$ref: '#/components/schemas/AIInsightNarrative'}
+        latestObserved: {$ref: '#/components/schemas/AIInsightNarrative'}
+        future7Days: {$ref: '#/components/schemas/AIInsightNarrative'}
+        future30Days: {$ref: '#/components/schemas/AIInsightNarrative'}
+        future90Days: {$ref: '#/components/schemas/AIInsightNarrative'}
+        findings: {type: array, maxItems: 3, items: {$ref: '#/components/schemas/AIInsightFinding'}}
+        options: {type: array, items: {$ref: '#/components/schemas/AIInsightOption'}}
+    AIInsight:
+      type: object
+      additionalProperties: false
+      required: [insightId, module, revision, status, scope, asOfDate, dataThroughDate, forecastStartDate, freshness, dataLagDays, confidence, copy, evidence, calendarContext, refreshState, generatedAt]
+      properties:
+        insightId: {type: string}
+        module: {$ref: '#/components/schemas/AIInsightModule'}
+        revision: {type: integer, minimum: 1}
+        status: {type: string, enum: [READY, PARTIAL]}
+        scope: {type: object, properties: {terminalId: {type: [string, 'null']}}}
+        asOfDate: {type: string, format: date}
+        dataThroughDate: {type: string, format: date}
+        forecastStartDate: {type: string, format: date}
+        freshness: {type: string, enum: [FRESH, LAGGING, STALE]}
+        dataLagDays: {type: integer, minimum: 0}
+        confidence: {type: string, enum: [HIGH, MEDIUM, LOW, INSUFFICIENT_DATA]}
+        copy: {$ref: '#/components/schemas/AIInsightCopy'}
+        evidence: {type: object, additionalProperties: true}
+        calendarContext: {type: array, items: {type: object, additionalProperties: true}}
+        refreshState: {type: object, additionalProperties: true}
+        generatedAt: {type: string, format: date-time}
+    AIInsightRefreshRequest:
+      type: object
+      additionalProperties: false
+      properties: {terminalId: {type: string, maxLength: 128}}
+    AIInsightJob:
+      type: object
+      additionalProperties: false
+      required: [jobId, snapshotId, state, eventsUrl, createdAt, updatedAt]
+      properties:
+        jobId: {type: string}
+        snapshotId: {type: string}
+        state: {type: string, enum: [QUEUED, RUNNING, COMPLETED, FAILED]}
+        eventsUrl: {type: string, format: uri-reference}
+        createdAt: {type: string, format: date-time}
+        updatedAt: {type: string, format: date-time}
     LoginRequest:
       type: object
       additionalProperties: false
diff --git a/internal/api/insights.go b/internal/api/insights.go
new file mode 100644
index 0000000..f6c7468
--- /dev/null
+++ b/internal/api/insights.go
@@ -0,0 +1,185 @@
+package api
+
+import (
+	"context"
+	"encoding/json"
+	"errors"
+	"fmt"
+	"net/http"
+	"regexp"
+	"strconv"
+	"time"
+
+	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/insight"
+)
+
+var insightJobIDPattern = regexp.MustCompile(`^insightjob_[a-f0-9]{24}$`)
+
+type insightService interface {
+	Latest(context.Context, int64, string, insight.Module) (insight.Snapshot, error)
+	Refresh(context.Context, int64, string, insight.Module, string) (insight.Job, bool, error)
+	GetJob(context.Context, int64, string) (insight.Job, error)
+	EventsAfter(context.Context, int64, string, int64) ([]insight.Event, error)
+}
+
+func (s *Server) latestAIInsight(w http.ResponseWriter, r *http.Request) {
+	module, ok := insight.ParseModule(r.PathValue("module"))
+	if !ok || s.insights == nil {
+		s.problem(w, r, 404, "RESOURCE_NOT_FOUND", "Resource not found")
+		return
+	}
+	terminalID, ok := insightTerminalQuery(r)
+	if !ok {
+		s.problem(w, r, 422, "VALIDATION_FAILED", "Only terminalId is accepted")
+		return
+	}
+	result, err := s.insights.Latest(r.Context(), sessionFrom(r.Context()).MerchantID, terminalID, module)
+	if errors.Is(err, insight.ErrNotFound) || errors.Is(err, insight.ErrUnknownTerminal) {
+		s.problem(w, r, 404, "RESOURCE_NOT_FOUND", "Resource not found")
+		return
+	}
+	if err != nil {
+		s.logger.Error("loading AI insight failed", "error", err, "module", module)
+		s.problem(w, r, 503, "ANALYTICS_UNAVAILABLE", "AI insight unavailable")
+		return
+	}
+	s.writeJSON(w, 200, result)
+}
+
+func (s *Server) refreshAIInsight(w http.ResponseWriter, r *http.Request) {
+	module, ok := insight.ParseModule(r.PathValue("module"))
+	if !ok || s.insights == nil {
+		s.problem(w, r, 404, "RESOURCE_NOT_FOUND", "Resource not found")
+		return
+	}
+	key := r.Header.Get("Idempotency-Key")
+	if !validIdempotencyKey(key) {
+		s.problem(w, r, 422, "VALIDATION_FAILED", "A valid Idempotency-Key is required")
+		return
+	}
+	var input struct {
+		TerminalID string `json:"terminalId"`
+	}
+	if err := decodeStrictJSON(w, r, &input); err != nil || len(input.TerminalID) > 128 {
+		s.problem(w, r, 422, "VALIDATION_FAILED", "Invalid insight refresh request")
+		return
+	}
+	job, cached, err := s.insights.Refresh(r.Context(), sessionFrom(r.Context()).MerchantID, input.TerminalID, module, key)
+	switch {
+	case errors.Is(err, insight.ErrUnknownTerminal):
+		s.problem(w, r, 404, "RESOURCE_NOT_FOUND", "Resource not found")
+		return
+	case errors.Is(err, insight.ErrIdempotencyConflict):
+		s.problem(w, r, 409, "IDEMPOTENCY_CONFLICT", "Idempotency key was already used for another request")
+		return
+	case errors.Is(err, insight.ErrRefreshLimited):
+		next := nextTehranDay(time.Now())
+		w.Header().Set("Retry-After", strconv.FormatInt(max(1, int64(time.Until(next).Seconds())), 10))
+		w.Header().Set("Content-Type", "application/problem+json")
+		w.WriteHeader(429)
+		_ = json.NewEncoder(w).Encode(map[string]any{"type": "https://zarinpal.amiirkhl.ir/docs/errors/refresh-limited", "title": "Too Many Requests", "status": 429, "code": "REFRESH_LIMITED", "detail": "Daily refresh is not available yet", "instance": r.URL.Path, "requestId": w.Header().Get("X-Request-ID"), "nextRefreshAt": next})
+		return
+	case err != nil:
+		s.logger.Error("creating AI insight refresh failed", "error", err)
+		s.problem(w, r, 503, "ANALYTICS_UNAVAILABLE", "AI insight unavailable")
+		return
+	}
+	status := http.StatusAccepted
+	if cached {
+		status = http.StatusOK
+	}
+	w.Header().Set("Location", "/api/v1/analytics/ai-insight-refreshes/"+job.JobID)
+	s.writeJSON(w, status, job)
+}
+
+func (s *Server) getAIInsightJob(w http.ResponseWriter, r *http.Request) {
+	if s.insights == nil || !insightJobIDPattern.MatchString(r.PathValue("jobId")) {
+		s.problem(w, r, 404, "RESOURCE_NOT_FOUND", "Resource not found")
+		return
+	}
+	job, err := s.insights.GetJob(r.Context(), sessionFrom(r.Context()).MerchantID, r.PathValue("jobId"))
+	if errors.Is(err, insight.ErrNotFound) {
+		s.problem(w, r, 404, "RESOURCE_NOT_FOUND", "Resource not found")
+		return
+	}
+	if err != nil {
+		s.problem(w, r, 503, "ANALYTICS_UNAVAILABLE", "AI insight unavailable")
+		return
+	}
+	s.writeJSON(w, 200, job)
+}
+
+func (s *Server) aiInsightEvents(w http.ResponseWriter, r *http.Request) {
+	if s.insights == nil || !insightJobIDPattern.MatchString(r.PathValue("jobId")) {
+		s.problem(w, r, 404, "RESOURCE_NOT_FOUND", "Resource not found")
+		return
+	}
+	merchantID, jobID := sessionFrom(r.Context()).MerchantID, r.PathValue("jobId")
+	if _, err := s.insights.GetJob(r.Context(), merchantID, jobID); errors.Is(err, insight.ErrNotFound) {
+		s.problem(w, r, 404, "RESOURCE_NOT_FOUND", "Resource not found")
+		return
+	} else if err != nil {
+		s.problem(w, r, 503, "ANALYTICS_UNAVAILABLE", "AI insight unavailable")
+		return
+	}
+	flusher, ok := w.(http.Flusher)
+	if !ok {
+		s.problem(w, r, 500, "INTERNAL_ERROR", "Streaming unavailable")
+		return
+	}
+	w.Header().Set("Content-Type", "text/event-stream; charset=utf-8")
+	w.Header().Set("Cache-Control", "no-cache, no-transform")
+	w.Header().Set("X-Accel-Buffering", "no")
+	last, _ := strconv.ParseInt(r.Header.Get("Last-Event-ID"), 10, 64)
+	ctx, cancel := context.WithTimeout(r.Context(), time.Hour)
+	defer cancel()
+	poll, heartbeat := time.NewTicker(2*time.Second), time.NewTicker(15*time.Second)
+	defer poll.Stop()
+	defer heartbeat.Stop()
+	for {
+		events, err := s.insights.EventsAfter(ctx, merchantID, jobID, last)
+		if err != nil {
+			return
+		}
+		for _, event := range events {
+			payload, _ := json.Marshal(event)
+			_, _ = fmt.Fprintf(w, "id: %d\nevent: %s\ndata: %s\n\n", event.ID, event.Type, payload)
+			last = event.ID
+			flusher.Flush()
+		}
+		job, err := s.insights.GetJob(ctx, merchantID, jobID)
+		if err != nil {
+			return
+		}
+		if job.State == "COMPLETED" || job.State == "FAILED" {
+			return
+		}
+		select {
+		case <-ctx.Done():
+			return
+		case <-poll.C:
+		case <-heartbeat.C:
+			_, _ = fmt.Fprint(w, ": heartbeat\n\n")
+			flusher.Flush()
+		}
+	}
+}
+
+func insightTerminalQuery(r *http.Request) (string, bool) {
+	for key := range r.URL.Query() {
+		if key != "terminalId" {
+			return "", false
+		}
+	}
+	value := r.URL.Query().Get("terminalId")
+	return value, len(value) <= 128
+}
+
+func nextTehranDay(now time.Time) time.Time {
+	location, err := time.LoadLocation("Asia/Tehran")
+	if err != nil {
+		location = time.FixedZone("Asia/Tehran", 3*60*60+30*60)
+	}
+	local := now.In(location)
+	return time.Date(local.Year(), local.Month(), local.Day()+1, 0, 0, 0, 0, location)
+}
diff --git a/internal/api/server.go b/internal/api/server.go
index c065fbf..081f97d 100644
--- a/internal/api/server.go
+++ b/internal/api/server.go
@@ -19,6 +19,7 @@ import (
 
 	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/analytics"
 	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/identity"
+	"git.amiirkhl.ir/starcoach-hackathon/zarinpal-analytics-backend/internal/insight"
 )
 
 const maxExportBytes = 50 << 20
@@ -37,6 +38,7 @@ type Server struct {
 	identity              *identity.Service
 	analytics             *analytics.Service
 	growth                growthReportService
+	insights              insightService
 	logger                *slog.Logger
 	frontendOrigin        string
 	cookieSecure          bool
@@ -45,6 +47,11 @@ type Server struct {
 	growthSSEPollInterval time.Duration
 }
 
+func (s *Server) WithInsights(service *insight.Service) *Server {
+	s.insights = service
+	return s
+}
+
 type sessionKey struct{}
 type tokenKey struct{}
 
@@ -74,6 +81,10 @@ func (s *Server) Handler() http.Handler {
 	mux.Handle("GET /api/v1/analytics/growth-reports/latest", s.authenticate(http.HandlerFunc(s.latestGrowthReport)))
 	mux.Handle("GET /api/v1/analytics/growth-reports/{reportId}", s.authenticate(http.HandlerFunc(s.getGrowthReport)))
 	mux.Handle("GET /api/v1/analytics/growth-reports/{reportId}/events", s.authenticate(http.HandlerFunc(s.growthReportEvents)))
+	mux.Handle("GET /api/v1/analytics/ai-insights/{module}", s.authenticate(http.HandlerFunc(s.latestAIInsight)))
+	mux.Handle("POST /api/v1/analytics/ai-insights/{module}/refreshes", s.authenticate(s.csrf(http.HandlerFunc(s.refreshAIInsight))))
+	mux.Handle("GET /api/v1/analytics/ai-insight-refreshes/{jobId}", s.authenticate(http.HandlerFunc(s.getAIInsightJob)))
+	mux.Handle("GET /api/v1/analytics/ai-insight-refreshes/{jobId}/events", s.authenticate(http.HandlerFunc(s.aiInsightEvents)))
 	return s.boundary(mux)
 }
 
diff --git a/internal/eventcatalog/catalog.go b/internal/eventcatalog/catalog.go
index dbecf49..4b06102 100644
--- a/internal/eventcatalog/catalog.go
+++ b/internal/eventcatalog/catalog.go
@@ -104,6 +104,18 @@ func ValidateEvents(events []Event) error {
 		if event.LeadDays < 0 || event.LagDays < 0 || event.RelevanceBPS < 0 || event.RelevanceBPS > 10_000 || event.ConfidenceBPS < 0 || event.ConfidenceBPS > 10_000 {
 			return fmt.Errorf("event catalog: event %q has invalid impact metadata", event.ID)
 		}
+		if event.LeadDays > 90 || event.LagDays > 90 {
+			return fmt.Errorf("event catalog: event %q lead or lag window exceeds 90 days", event.ID)
+		}
+		if event.Recurrence != "" {
+			resolved, err := ResolveRecurrence(event.Recurrence, start.Year(), time.UTC)
+			if err != nil {
+				return fmt.Errorf("event catalog: event %q recurrence: %w", event.ID, err)
+			}
+			if !resolved.Equal(start) || !end.Equal(start) {
+				return fmt.Errorf("event catalog: event %q does not match its resolved recurrence", event.ID)
+			}
+		}
 	}
 	return nil
 }
diff --git a/internal/eventcatalog/import.go b/internal/eventcatalog/import.go
new file mode 100644
index 0000000..97df1a3
--- /dev/null
+++ b/internal/eventcatalog/import.go
@@ -0,0 +1,134 @@
+package eventcatalog
+
+import (
+	"context"
+	"encoding/json"
+	"errors"
+	"fmt"
+	"strings"
+
+	"github.com/jackc/pgx/v5"
+	"github.com/jackc/pgx/v5/pgxpool"
+)
+
+type Import struct {
+	Version                 string  `json:"version"`
+	CoverageStartJalaliYear int     `json:"coverageStartJalaliYear"`
+	CoverageEndJalaliYear   int     `json:"coverageEndJalaliYear"`
+	SourceURI               string  `json:"sourceUri"`
+	SourceVersion           string  `json:"sourceVersion"`
+	SourceChecksum          string  `json:"sourceChecksum"`
+	ImportedBy              string  `json:"importedBy"`
+	Events                  []Event `json:"events"`
+}
+
+func ValidateImport(input Import, currentJalaliYear int) error {
+	if strings.TrimSpace(input.Version) == "" || strings.TrimSpace(input.SourceURI) == "" || strings.TrimSpace(input.SourceVersion) == "" || strings.TrimSpace(input.SourceChecksum) == "" || strings.TrimSpace(input.ImportedBy) == "" {
+		return errors.New("event catalog: import metadata is incomplete")
+	}
+	if input.CoverageStartJalaliYear > currentJalaliYear-3 || input.CoverageEndJalaliYear < currentJalaliYear+2 {
+		return fmt.Errorf("event catalog: coverage must include Jalali years %d through %d", currentJalaliYear-3, currentJalaliYear+2)
+	}
+	if len(input.Events) == 0 {
+		return errors.New("event catalog: import contains no events")
+	}
+	return ValidateEvents(input.Events)
+}
+
+func ValidateApproval(importedBy, reviewedBy string) error {
+	if strings.TrimSpace(reviewedBy) == "" {
+		return errors.New("event catalog: reviewer is required")
+	}
+	if strings.EqualFold(strings.TrimSpace(importedBy), strings.TrimSpace(reviewedBy)) {
+		return errors.New("event catalog: importer cannot approve the same catalog")
+	}
+	return nil
+}
+
+type Repository struct{ pool *pgxpool.Pool }
+
+func NewRepository(pool *pgxpool.Pool) *Repository { return &Repository{pool: pool} }
+
+func (r *Repository) ImportDraft(ctx context.Context, input Import) error {
+	tx, err := r.pool.BeginTx(ctx, pgx.TxOptions{})
+	if err != nil {
+		return fmt.Errorf("starting calendar import: %w", err)
+	}
+	defer func() { _ = tx.Rollback(context.WithoutCancel(ctx)) }()
+	var versionID int64
+	err = tx.QueryRow(ctx, `INSERT INTO calendar_catalog_versions(version,status,coverage_start_jalali_year,coverage_end_jalali_year,source_uri,source_version,source_checksum,imported_by)
+		VALUES($1,'DRAFT',$2,$3,$4,$5,$6,$7) RETURNING id`, input.Version, input.CoverageStartJalaliYear, input.CoverageEndJalaliYear, input.SourceURI, input.SourceVersion, input.SourceChecksum, input.ImportedBy).Scan(&versionID)
+	if err != nil {
+		return fmt.Errorf("creating calendar catalog version: %w", err)
+	}
+	for _, event := range input.Events {
+		categories, err := json.Marshal(event.MerchantCategories)
+		if err != nil {
+			return fmt.Errorf("encoding calendar event categories: %w", err)
+		}
+		channels, err := json.Marshal(event.BehavioralChannels)
+		if err != nil {
+			return fmt.Errorf("encoding calendar event channels: %w", err)
+		}
+		_, err = tx.Exec(ctx, `INSERT INTO calendar_events(catalog_version_id,event_key,title_fa,title_en,start_date,end_date,recurrence_rule,event_type,tone,commercial_posture,official_holiday,source_uri,source_version,source_checksum,inclusion_rationale,geographic_scope,merchant_categories,behavioral_channels,lead_days,lag_days,relevance_bps,confidence_bps)
+			VALUES($1,$2,$3,nullif($4,''),$5,$6,nullif($7,''),$8,$9,$10,$11,$12,$13,nullif($14,''),$15,$16,$17,$18,$19,$20,$21,$22)`, versionID, event.ID, event.TitleFA, event.TitleEN, event.StartDate, event.EndDate, event.Recurrence, event.Type, event.Tone, event.CommercialPosture, event.OfficialHoliday, event.SourceURI, event.SourceVersion, event.SourceChecksum, event.InclusionRationale, event.GeographicScope, categories, channels, event.LeadDays, event.LagDays, event.RelevanceBPS, event.ConfidenceBPS)
+		if err != nil {
+			return fmt.Errorf("inserting calendar event %q: %w", event.ID, err)
+		}
+	}
+	if _, err := tx.Exec(ctx, `INSERT INTO calendar_catalog_audit(catalog_version_id,action,actor) VALUES($1,'IMPORTED',$2)`, versionID, input.ImportedBy); err != nil {
+		return fmt.Errorf("auditing calendar import: %w", err)
+	}
+	if err := tx.Commit(ctx); err != nil {
+		return fmt.Errorf("committing calendar import: %w", err)
+	}
+	return nil
+}
+
+func (r *Repository) Approve(ctx context.Context, version, reviewer string) error {
+	tx, err := r.pool.BeginTx(ctx, pgx.TxOptions{})
+	if err != nil {
+		return fmt.Errorf("starting calendar approval: %w", err)
+	}
+	defer func() { _ = tx.Rollback(context.WithoutCancel(ctx)) }()
+	var id int64
+	var importedBy string
+	if err := tx.QueryRow(ctx, `SELECT id,imported_by FROM calendar_catalog_versions WHERE version=$1 AND status='DRAFT' FOR UPDATE`, version).Scan(&id, &importedBy); err != nil {
+		return fmt.Errorf("loading draft calendar catalog: %w", err)
+	}
+	if err := ValidateApproval(importedBy, reviewer); err != nil {
+		return err
+	}
+	if _, err := tx.Exec(ctx, `UPDATE calendar_catalog_versions SET status='APPROVED',reviewed_by=$2,reviewed_at=now() WHERE id=$1`, id, reviewer); err != nil {
+		return fmt.Errorf("approving calendar catalog: %w", err)
+	}
+	if _, err := tx.Exec(ctx, `INSERT INTO calendar_catalog_audit(catalog_version_id,action,actor) VALUES($1,'APPROVED',$2)`, id, reviewer); err != nil {
+		return fmt.Errorf("auditing calendar approval: %w", err)
+	}
+	return tx.Commit(ctx)
+}
+
+func (r *Repository) Activate(ctx context.Context, version, actor string) error {
+	tx, err := r.pool.BeginTx(ctx, pgx.TxOptions{})
+	if err != nil {
+		return fmt.Errorf("starting calendar activation: %w", err)
+	}
+	defer func() { _ = tx.Rollback(context.WithoutCancel(ctx)) }()
+	if _, err := tx.Exec(ctx, `SELECT pg_advisory_xact_lock(hashtextextended('calendar-catalog-activation',0))`); err != nil {
+		return fmt.Errorf("locking calendar activation: %w", err)
+	}
+	var id int64
+	if err := tx.QueryRow(ctx, `SELECT id FROM calendar_catalog_versions WHERE version=$1 AND status='APPROVED' FOR UPDATE`, version).Scan(&id); err != nil {
+		return fmt.Errorf("loading approved calendar catalog: %w", err)
+	}
+	if _, err := tx.Exec(ctx, `UPDATE calendar_catalog_versions SET status='RETIRED' WHERE status='ACTIVE'`); err != nil {
+		return fmt.Errorf("retiring active calendar catalog: %w", err)
+	}
+	if _, err := tx.Exec(ctx, `UPDATE calendar_catalog_versions SET status='ACTIVE',activated_at=now() WHERE id=$1`, id); err != nil {
+		return fmt.Errorf("activating calendar catalog: %w", err)
+	}
+	if _, err := tx.Exec(ctx, `INSERT INTO calendar_catalog_audit(catalog_version_id,action,actor) VALUES($1,'ACTIVATED',$2)`, id, actor); err != nil {
+		return fmt.Errorf("auditing calendar activation: %w", err)
+	}
+	return tx.Commit(ctx)
+}
diff --git a/internal/eventcatalog/import_test.go b/internal/eventcatalog/import_test.go
new file mode 100644
index 0000000..780b3de
--- /dev/null
+++ b/internal/eventcatalog/import_test.go
@@ -0,0 +1,28 @@
+package eventcatalog
+
+import "testing"
+
+func TestValidateImportRequiresThreePastAndTwoFutureJalaliYears(t *testing.T) {
+	t.Parallel()
+
+	input := Import{Version: "1402-1407-v1", CoverageStartJalaliYear: 1402, CoverageEndJalaliYear: 1407, SourceURI: "https://calendar.ut.ac.ir/", SourceVersion: "reviewed", SourceChecksum: "abc", ImportedBy: "operator-a", Events: []Event{{ID: "nowruz", TitleFA: "نوروز", StartDate: "2026-03-21", EndDate: "2026-03-24", Type: TypeCultural, Tone: ToneCelebratory, CommercialPosture: PosturePromote, SourceURI: "https://calendar.ut.ac.ir/", SourceVersion: "1405", InclusionRationale: "تقویم رسمی", GeographicScope: "IR", RelevanceBPS: 10000, ConfidenceBPS: 10000}}}
+	if err := ValidateImport(input, 1405); err != nil {
+		t.Fatal(err)
+	}
+
+	input.CoverageStartJalaliYear = 1403
+	if err := ValidateImport(input, 1405); err == nil {
+		t.Fatal("expected insufficient past coverage")
+	}
+}
+
+func TestValidateApprovalRequiresIndependentReviewer(t *testing.T) {
+	t.Parallel()
+
+	if err := ValidateApproval("operator-a", "operator-a"); err == nil {
+		t.Fatal("expected independent reviewer error")
+	}
+	if err := ValidateApproval("operator-a", "operator-b"); err != nil {
+		t.Fatal(err)
+	}
+}
diff --git a/internal/eventcatalog/recurrence_validation_test.go b/internal/eventcatalog/recurrence_validation_test.go
new file mode 100644
index 0000000..549debc
--- /dev/null
+++ b/internal/eventcatalog/recurrence_validation_test.go
@@ -0,0 +1,14 @@
+package eventcatalog
+
+import "testing"
+
+func TestValidateEventsRejectsIncorrectBlackFridayDate(t *testing.T) {
+	event := Event{ID: "black-friday-2026", TitleFA: "جمعه سیاه", StartDate: "2026-11-26", EndDate: "2026-11-26", Recurrence: RecurrenceBlackFriday, Type: TypeCommercial, Tone: ToneNeutral, CommercialPosture: PostureCaution, SourceURI: "https://example.test/black-friday", SourceVersion: "2026", InclusionRationale: "رفتار تجاری مرتبط", GeographicScope: "IR", RelevanceBPS: 8000, ConfidenceBPS: 8000}
+	if err := ValidateEvents([]Event{event}); err == nil {
+		t.Fatal("expected recurrence mismatch")
+	}
+	event.StartDate, event.EndDate = "2026-11-27", "2026-11-27"
+	if err := ValidateEvents([]Event{event}); err != nil {
+		t.Fatal(err)
+	}
+}
diff --git a/internal/insight/builder.go b/internal/insight/builder.go
new file mode 100644
index 0000000..1a2c0b9
--- /dev/null
+++ b/internal/insight/builder.go
@@ -0,0 +1,183 @@
+package insight
+
+import (
+	"context"
+	"encoding/json"
+	"fmt"
+	"math"
+	"sort"
+	"time"
+
+	"github.com/jackc/pgx/v5/pgxpool"
+)
+
+const AnalyticsVersion = "2.0.0"
+
+type Analysis struct {
+	Time       TimeContext
+	Confidence Confidence
+	Evidence   json.RawMessage
+	Copy       Copy
+	Calendar   []CalendarContext
+}
+
+type Builder interface {
+	Build(context.Context, int64, string, Module) (Analysis, error)
+}
+
+type PostgreSQLBuilder struct {
+	pool *pgxpool.Pool
+	now  func() time.Time
+}
+
+func NewPostgreSQLBuilder(pool *pgxpool.Pool) *PostgreSQLBuilder {
+	return &PostgreSQLBuilder{pool: pool, now: time.Now}
+}
+
+type aggregate struct {
+	Sessions, Paid, Failed, Amount, Fees int64
+	AverageLatencyMS                     int64
+}
+
+func (b *PostgreSQLBuilder) Build(ctx context.Context, merchantID int64, terminalID string, module Module) (Analysis, error) {
+	if terminalID != "" {
+		var exists bool
+		if err := b.pool.QueryRow(ctx, `SELECT EXISTS(SELECT 1 FROM terminals WHERE merchant_id=$1 AND source_key=$2)`, merchantID, terminalID).Scan(&exists); err != nil {
+			return Analysis{}, fmt.Errorf("validating insight terminal: %w", err)
+		}
+		if !exists {
+			return Analysis{}, ErrUnknownTerminal
+		}
+	}
+	var dataThrough time.Time
+	if err := b.pool.QueryRow(ctx, `SELECT max(created_at AT TIME ZONE 'Asia/Tehran')::date FROM payment_sessions`).Scan(&dataThrough); err != nil {
+		return Analysis{}, fmt.Errorf("loading insight watermark: %w", err)
+	}
+	timeContext := BuildTimeContext(b.now(), dataThrough)
+	latest, err := b.aggregate(ctx, merchantID, terminalID, dataThrough.AddDate(0, 0, -29), dataThrough)
+	if err != nil {
+		return Analysis{}, err
+	}
+	previous, err := b.aggregate(ctx, merchantID, terminalID, dataThrough.AddDate(-1, 0, -29), dataThrough.AddDate(-1, 0, 0))
+	if err != nil {
+		return Analysis{}, err
+	}
+	confidence := ConfidenceMedium
+	if timeContext.Freshness == FreshnessStale {
+		confidence = ConfidenceLow
+	}
+	comparisonAvailable := previous.Sessions > 0
+	if !comparisonAvailable || latest.Sessions == 0 {
+		confidence = ConfidenceInsufficientData
+	}
+	evidenceMap := map[string]any{
+		"schemaVersion": "1.0.0", "module": module, "comparisonAvailable": comparisonAvailable,
+		"latest30Days": latest, "previousYearEquivalent": previous,
+		"time": timeContext, "privacy": map[string]any{"aggregateOnly": true, "peerSuppressionApplied": module == ModulePeers},
+	}
+	forecastStart, err := time.Parse(time.DateOnly, timeContext.ForecastStartDate)
+	if err != nil {
+		return Analysis{}, fmt.Errorf("parsing forecast start: %w", err)
+	}
+	calendar, err := b.calendar(ctx, forecastStart, horizon(module))
+	if err != nil {
+		return Analysis{}, err
+	}
+	evidenceMap["calendarContext"] = calendar
+	encoded, err := json.Marshal(evidenceMap)
+	if err != nil {
+		return Analysis{}, fmt.Errorf("encoding insight evidence: %w", err)
+	}
+	copy := deterministicCopy(module, latest, previous, comparisonAvailable, timeContext, confidence)
+	return Analysis{Time: timeContext, Confidence: confidence, Evidence: encoded, Copy: copy, Calendar: calendar}, nil
+}
+
+func (b *PostgreSQLBuilder) aggregate(ctx context.Context, merchantID int64, terminalID string, start, end time.Time) (aggregate, error) {
+	var value aggregate
+	err := b.pool.QueryRow(ctx, `SELECT count(*),count(*) FILTER(WHERE ps.status IN ('Paid','Verified')),count(*) FILTER(WHERE ps.status NOT IN ('Paid','Verified')),
+		coalesce(sum(ps.amount_rial) FILTER(WHERE ps.status IN ('Paid','Verified')),0),coalesce(sum(ps.fee_amount_rial),0),
+		coalesce(avg(coalesce(pa.verify_time_ms,pa.init_time_ms,0)),0)::bigint
+		FROM payment_sessions ps LEFT JOIN LATERAL (SELECT init_time_ms,verify_time_ms FROM payment_attempts WHERE session_id=ps.id ORDER BY sequence DESC LIMIT 1) pa ON true
+		WHERE ps.merchant_id=$1 AND ($2='' OR ps.terminal_id=(SELECT id FROM terminals WHERE merchant_id=$1 AND source_key=$2))
+		AND (ps.created_at AT TIME ZONE 'Asia/Tehran')::date BETWEEN $3 AND $4`, merchantID, terminalID, start, end).
+		Scan(&value.Sessions, &value.Paid, &value.Failed, &value.Amount, &value.Fees, &value.AverageLatencyMS)
+	if err != nil {
+		return aggregate{}, fmt.Errorf("loading aggregate insight evidence: %w", err)
+	}
+	return value, nil
+}
+
+func (b *PostgreSQLBuilder) calendar(ctx context.Context, start time.Time, days int) ([]CalendarContext, error) {
+	rows, err := b.pool.Query(ctx, `SELECT e.event_key,e.title_fa,e.start_date,e.end_date,e.tone,e.commercial_posture,e.official_holiday
+		FROM calendar_events e JOIN calendar_catalog_versions v ON v.id=e.catalog_version_id AND v.status='ACTIVE'
+		WHERE e.end_date+e.lag_days >= $1 AND e.start_date-e.lead_days <= $2 ORDER BY e.start_date,e.event_key`, start, start.AddDate(0, 0, days-1))
+	if err != nil {
+		return nil, fmt.Errorf("loading active calendar context: %w", err)
+	}
+	defer rows.Close()
+	var result []CalendarContext
+	for rows.Next() {
+		var item CalendarContext
+		var eventStart, eventEnd time.Time
+		if err := rows.Scan(&item.EventKey, &item.TitleFA, &eventStart, &eventEnd, &item.Tone, &item.CommercialPosture, &item.OfficialHoliday); err != nil {
+			return nil, fmt.Errorf("scanning calendar context: %w", err)
+		}
+		item.StartDate, item.EndDate = eventStart.Format(time.DateOnly), eventEnd.Format(time.DateOnly)
+		result = append(result, item)
+	}
+	return result, rows.Err()
+}
+
+func horizon(module Module) int {
+	if module == ModuleGrowth {
+		return 90
+	}
+	return 30
+}
+
+func deterministicCopy(module Module, latest, previous aggregate, comparison bool, tc TimeContext, confidence Confidence) Copy {
+	label := map[Module]string{ModuleOverview: "وضعیت کلی کسب‌وکار", ModulePayments: "عملکرد پرداخت", ModuleFees: "کارمزدها", ModulePeers: "مقایسه هم‌گروه", ModuleTransactions: "الگوی تراکنش‌ها", ModuleGrowth: "رشد"}[module]
+	change := 0.0
+	if previous.Paid > 0 {
+		change = float64(latest.Paid-previous.Paid) / float64(previous.Paid) * 100
+	}
+	pastBody := "برای مقایسه هم‌دوره سال قبل داده کافی وجود ندارد؛ نتیجه تاریخی ساخته نشده است."
+	if comparison {
+		pastBody = fmt.Sprintf("در ۳۰ روز کامل اخیر، تعداد پرداخت‌های موفق نسبت به بازه هم‌ارز سال قبل %.1f درصد تغییر کرده است.", change)
+	}
+	latestBody := fmt.Sprintf("آخرین وضعیت مشاهده‌شده تا %s شامل %d نشست و %d پرداخت موفق است. این تاریخ امروز نیست.", tc.DataThroughDate, latest.Sessions, latest.Paid)
+	uncertainty := "چون داده با تاریخ واقعی امروز فاصله دارد، دامنه عدم‌قطعیت گسترده و سطح اطمینان پایین نگه داشته شده است."
+	if tc.Freshness != FreshnessStale {
+		uncertainty = "برآورد با داده نسبتاً تازه ساخته شده، اما همچنان یک سناریوی تحلیلی است و قطعیت علّی ندارد."
+	}
+	findings := []Finding{
+		{EvidenceID: "latest-volume", Title: "حجم مشاهده‌شده", Summary: latestBody, ScoreBPS: score(latest.Amount, confidence), Confidence: confidence},
+		{EvidenceID: "payment-health", Title: "سلامت پرداخت", Summary: fmt.Sprintf("%d مورد ناموفق در برابر %d پرداخت موفق ثبت شده است.", latest.Failed, latest.Paid), ScoreBPS: score(latest.Failed, confidence), Confidence: confidence},
+	}
+	if module == ModuleFees {
+		findings = append(findings, Finding{EvidenceID: "fee-driver", Title: "محرک کارمزد", Summary: fmt.Sprintf("کارمزد ثبت‌شده در ۳۰ روز آخر %d ریال است.", latest.Fees), ScoreBPS: score(latest.Fees, confidence), Confidence: confidence})
+	}
+	sort.SliceStable(findings, func(i, j int) bool { return findings[i].ScoreBPS > findings[j].ScoreBPS })
+	if len(findings) > 3 {
+		findings = findings[:3]
+	}
+	copy := Copy{
+		Past:           Narrative{Headline: "گذشتهٔ قابل مقایسه", Body: pastBody, EvidenceID: []string{"previous-year-equivalent"}},
+		LatestObserved: Narrative{Headline: "آخرین وضعیت مشاهده‌شده", Body: latestBody, EvidenceID: []string{"latest-volume", "payment-health"}},
+		Future7Days:    Narrative{Headline: "چشم‌انداز ۷ روزه", Body: uncertainty + " سناریو از تاریخ واقعی امروز آغاز می‌شود.", EvidenceID: []string{"latest-volume"}},
+		Future30Days:   Narrative{Headline: "چشم‌انداز ۳۰ روزه", Body: uncertainty + " رویدادهای تقویمی فقط وقتی جهت مالی می‌گیرند که شواهد پذیرنده آن را پشتیبانی کند.", EvidenceID: []string{"latest-volume"}},
+		Findings:       findings,
+		Options:        []Option{{Title: "بررسی جزئیات", Description: "قبل از اقدام، روند روزانه و خوشه‌های خطا را کنار این جمع‌بندی بررسی کنید.", EvidenceID: []string{"payment-health"}}},
+	}
+	if module == ModuleGrowth {
+		copy.Future90Days = &Narrative{Headline: "چشم‌انداز ۹۰ روزه", Body: uncertainty + " هم‌پوشانی رویدادها مانع نسبت‌دادن اثر به یک علت واحد می‌شود.", EvidenceID: []string{"latest-volume"}}
+	}
+	copy.LatestObserved.Headline = label + " — آخرین وضعیت مشاهده‌شده"
+	return copy
+}
+
+func score(impact int64, confidence Confidence) int {
+	base := int(math.Min(8000, math.Log10(float64(max(int64(1), impact))+1)*1200))
+	weight := map[Confidence]int{ConfidenceHigh: 10000, ConfidenceMedium: 7500, ConfidenceLow: 4500, ConfidenceInsufficientData: 2000}[confidence]
+	return base * weight / 10000
+}
diff --git a/internal/insight/model.go b/internal/insight/model.go
new file mode 100644
index 0000000..9e8c1d2
--- /dev/null
+++ b/internal/insight/model.go
@@ -0,0 +1,145 @@
+package insight
+
+import (
+	"encoding/json"
+	"errors"
+	"time"
+)
+
+type Module string
+
+const (
+	ModuleOverview     Module = "overview"
+	ModulePayments     Module = "payments"
+	ModuleFees         Module = "fees"
+	ModulePeers        Module = "peers"
+	ModuleTransactions Module = "transactions"
+	ModuleGrowth       Module = "growth"
+)
+
+var ErrNotFound = errors.New("ai insight: not found")
+var ErrUnknownTerminal = errors.New("ai insight: unknown terminal")
+var ErrRefreshLimited = errors.New("ai insight: refresh limited")
+var ErrIdempotencyConflict = errors.New("ai insight: idempotency conflict")
+
+func ParseModule(value string) (Module, bool) {
+	module := Module(value)
+	switch module {
+	case ModuleOverview, ModulePayments, ModuleFees, ModulePeers, ModuleTransactions, ModuleGrowth:
+		return module, true
+	default:
+		return "", false
+	}
+}
+
+type Confidence string
+
+const (
+	ConfidenceHigh             Confidence = "HIGH"
+	ConfidenceMedium           Confidence = "MEDIUM"
+	ConfidenceLow              Confidence = "LOW"
+	ConfidenceInsufficientData Confidence = "INSUFFICIENT_DATA"
+)
+
+type Narrative struct {
+	Headline   string   `json:"headline"`
+	Body       string   `json:"body"`
+	EvidenceID []string `json:"evidenceIds"`
+}
+
+type Finding struct {
+	EvidenceID string     `json:"evidenceId"`
+	Title      string     `json:"title"`
+	Summary    string     `json:"summary"`
+	ScoreBPS   int        `json:"scoreBps"`
+	Confidence Confidence `json:"confidence"`
+}
+
+type Option struct {
+	Title       string   `json:"title"`
+	Description string   `json:"description"`
+	EvidenceID  []string `json:"evidenceIds"`
+}
+
+type CalendarContext struct {
+	EventKey          string `json:"eventKey"`
+	TitleFA           string `json:"titleFa"`
+	StartDate         string `json:"startDate"`
+	EndDate           string `json:"endDate"`
+	Tone              string `json:"tone"`
+	CommercialPosture string `json:"commercialPosture"`
+	OfficialHoliday   bool   `json:"officialHoliday"`
+	EvidenceSupported bool   `json:"evidenceSupported"`
+	OverlapConfounded bool   `json:"overlapConfounded"`
+}
+
+type Copy struct {
+	Past           Narrative  `json:"past"`
+	LatestObserved Narrative  `json:"latestObserved"`
+	Future7Days    Narrative  `json:"future7Days"`
+	Future30Days   Narrative  `json:"future30Days"`
+	Future90Days   *Narrative `json:"future90Days,omitempty"`
+	Findings       []Finding  `json:"findings"`
+	Options        []Option   `json:"options"`
+}
+
+type Scope struct {
+	TerminalID *string `json:"terminalId"`
+}
+
+type RefreshState struct {
+	State         string     `json:"state"`
+	JobID         string     `json:"jobId,omitempty"`
+	EventsURL     string     `json:"eventsUrl,omitempty"`
+	NextRefreshAt *time.Time `json:"nextRefreshAt,omitempty"`
+}
+
+type Snapshot struct {
+	InsightID       string            `json:"insightId"`
+	Module          Module            `json:"module"`
+	Revision        int               `json:"revision"`
+	Status          string            `json:"status"`
+	Scope           Scope             `json:"scope"`
+	AsOfDate        string            `json:"asOfDate"`
+	DataThroughDate string            `json:"dataThroughDate"`
+	ForecastStart   string            `json:"forecastStartDate"`
+	Freshness       Freshness         `json:"freshness"`
+	DataLagDays     int               `json:"dataLagDays"`
+	Confidence      Confidence        `json:"confidence"`
+	Copy            Copy              `json:"copy"`
+	Evidence        json.RawMessage   `json:"evidence"`
+	CalendarContext []CalendarContext `json:"calendarContext"`
+	RefreshState    RefreshState      `json:"refreshState"`
+	GeneratedAt     time.Time         `json:"generatedAt"`
+}
+
+type Job struct {
+	JobID      string    `json:"jobId"`
+	SnapshotID string    `json:"snapshotId"`
+	State      string    `json:"state"`
+	EventsURL  string    `json:"eventsUrl"`
+	CreatedAt  time.Time `json:"createdAt"`
+	UpdatedAt  time.Time `json:"updatedAt"`
+}
+
+type Event struct {
+	ID         int64           `json:"eventId"`
+	Type       string          `json:"type"`
+	Payload    json.RawMessage `json:"payload"`
+	OccurredAt time.Time       `json:"occurredAt"`
+}
+
+type CreateRequest struct {
+	MerchantID     int64
+	TerminalID     string
+	Module         Module
+	TriggerReason  string
+	ManualRefresh  bool
+	IdempotencyKey string
+	RequestHash    string
+	Fingerprint    string
+	Time           TimeContext
+	Confidence     Confidence
+	CatalogVersion string
+	Evidence       json.RawMessage
+}
diff --git a/internal/insight/model_test.go b/internal/insight/model_test.go
new file mode 100644
index 0000000..c0e03fb
--- /dev/null
+++ b/internal/insight/model_test.go
@@ -0,0 +1,22 @@
+package insight
+
+import "testing"
+
+func TestParseModuleRejectsUnscopedValues(t *testing.T) {
+	for _, value := range []string{"overview", "payments", "fees", "peers", "transactions", "growth"} {
+		if _, ok := ParseModule(value); !ok {
+			t.Fatalf("expected %s to be valid", value)
+		}
+	}
+	for _, value := range []string{"", "transaction-detail", "merchant_2", "OVERVIEW"} {
+		if _, ok := ParseModule(value); ok {
+			t.Fatalf("expected %s to be invalid", value)
+		}
+	}
+}
+
+func TestStaleAlwaysCapsConfidence(t *testing.T) {
+	if got := confidenceFor(FreshnessStale); got != ConfidenceLow {
+		t.Fatalf("got %s", got)
+	}
+}
diff --git a/internal/insight/repository.go b/internal/insight/repository.go
new file mode 100644
index 0000000..b107cca
--- /dev/null
+++ b/internal/insight/repository.go
@@ -0,0 +1,328 @@
+package insight
+
+import (
+	"context"
+	"encoding/json"
+	"errors"
+	"fmt"
+	"time"
+
+	"github.com/jackc/pgx/v5"
+	"github.com/jackc/pgx/v5/pgxpool"
+)
+
+const leaseDuration = 3 * time.Minute
+
+type Repository struct{ pool *pgxpool.Pool }
+
+type MerchantScope struct {
+	MerchantID int64
+	TerminalID string
+}
+
+func NewRepository(pool *pgxpool.Pool) *Repository { return &Repository{pool: pool} }
+
+func (r *Repository) MerchantScopes(ctx context.Context) ([]MerchantScope, error) {
+	rows, err := r.pool.Query(ctx, `SELECT m.id,NULL::text FROM merchants m UNION ALL SELECT t.merchant_id,t.source_key FROM terminals t ORDER BY 1,2 NULLS FIRST`)
+	if err != nil {
+		return nil, fmt.Errorf("loading insight scopes: %w", err)
+	}
+	defer rows.Close()
+	var result []MerchantScope
+	for rows.Next() {
+		var scope MerchantScope
+		var terminal *string
+		if err := rows.Scan(&scope.MerchantID, &terminal); err != nil {
+			return nil, fmt.Errorf("scanning insight scope: %w", err)
+		}
+		if terminal != nil {
+			scope.TerminalID = *terminal
+		}
+		result = append(result, scope)
+	}
+	return result, rows.Err()
+}
+
+func (r *Repository) DatasetMetadata(ctx context.Context) (string, time.Time, error) {
+	var watermark string
+	var through time.Time
+	err := r.pool.QueryRow(ctx, `SELECT ir.source_sha256,max(ps.created_at AT TIME ZONE 'Asia/Tehran')::date
+		FROM payment_sessions ps JOIN import_runs ir ON ir.id=ps.import_run_id WHERE ir.status='COMPLETED'
+		GROUP BY ir.id,ir.source_sha256 ORDER BY ir.completed_at DESC LIMIT 1`).Scan(&watermark, &through)
+	if err != nil {
+		return "", time.Time{}, fmt.Errorf("loading insight dataset metadata: %w", err)
+	}
+	return watermark + ":" + through.Format(time.DateOnly), through, nil
+}
+
+func (r *Repository) ActiveCatalogVersion(ctx context.Context) (string, error) {
+	var version string
+	err := r.pool.QueryRow(ctx, `SELECT version FROM calendar_catalog_versions WHERE status='ACTIVE'`).Scan(&version)
+	if errors.Is(err, pgx.ErrNoRows) {
+		return "calendar-unavailable", nil
+	}
+	if err != nil {
+		return "", fmt.Errorf("loading active calendar version: %w", err)
+	}
+	return version, nil
+}
+
+func (r *Repository) Create(ctx context.Context, in CreateRequest) (Job, bool, error) {
+	tx, err := r.pool.BeginTx(ctx, pgx.TxOptions{IsoLevel: pgx.Serializable})
+	if err != nil {
+		return Job{}, false, fmt.Errorf("beginning insight request: %w", err)
+	}
+	defer func() { _ = tx.Rollback(ctx) }()
+	lockKey := fmt.Sprintf("ai-insight:%d:%s:%s", in.MerchantID, in.TerminalID, in.Module)
+	if _, err := tx.Exec(ctx, `SELECT pg_advisory_xact_lock(hashtextextended($1,0))`, lockKey); err != nil {
+		return Job{}, false, fmt.Errorf("locking insight request: %w", err)
+	}
+	var terminalDBID *int64
+	if in.TerminalID != "" {
+		var id int64
+		err := tx.QueryRow(ctx, `SELECT id FROM terminals WHERE merchant_id=$1 AND source_key=$2`, in.MerchantID, in.TerminalID).Scan(&id)
+		if errors.Is(err, pgx.ErrNoRows) {
+			return Job{}, false, ErrUnknownTerminal
+		}
+		if err != nil {
+			return Job{}, false, fmt.Errorf("validating insight terminal: %w", err)
+		}
+		terminalDBID = &id
+	}
+	if in.IdempotencyKey != "" {
+		var hash string
+		var jobID string
+		err := tx.QueryRow(ctx, `SELECT request_hash,id FROM ai_insight_jobs WHERE merchant_id=$1 AND idempotency_key=$2`, in.MerchantID, in.IdempotencyKey).Scan(&hash, &jobID)
+		if err == nil {
+			if hash != in.RequestHash {
+				return Job{}, false, ErrIdempotencyConflict
+			}
+			job, err := getJobWith(ctx, tx, in.MerchantID, jobID)
+			return job, true, err
+		}
+		if !errors.Is(err, pgx.ErrNoRows) {
+			return Job{}, false, fmt.Errorf("reading insight idempotency: %w", err)
+		}
+	}
+	if !in.ManualRefresh {
+		var jobID string
+		err := tx.QueryRow(ctx, `SELECT j.id FROM ai_insight_jobs j JOIN ai_insight_snapshots s ON s.id=j.snapshot_id
+			WHERE s.merchant_id=$1 AND s.terminal_source_key IS NOT DISTINCT FROM $2::text AND s.module=$3 AND s.fingerprint=$4
+			AND s.manual_refresh=false AND s.status IN ('QUEUED','GENERATING','READY','PARTIAL') ORDER BY s.created_at DESC LIMIT 1`, in.MerchantID, nilIfEmpty(in.TerminalID), in.Module, in.Fingerprint).Scan(&jobID)
+		if err == nil {
+			job, err := getJobWith(ctx, tx, in.MerchantID, jobID)
+			return job, true, err
+		}
+		if !errors.Is(err, pgx.ErrNoRows) {
+			return Job{}, false, fmt.Errorf("checking duplicate insight: %w", err)
+		}
+	}
+	if in.ManualRefresh {
+		var used bool
+		if err := tx.QueryRow(ctx, `SELECT EXISTS(SELECT 1 FROM ai_insight_snapshots WHERE merchant_id=$1 AND terminal_source_key IS NOT DISTINCT FROM $2::text AND module=$3 AND manual_refresh=true AND tehran_refresh_day=$4)`, in.MerchantID, nilIfEmpty(in.TerminalID), in.Module, in.Time.AsOfDate).Scan(&used); err != nil {
+			return Job{}, false, fmt.Errorf("checking daily insight refresh: %w", err)
+		}
+		if used {
+			return Job{}, false, ErrRefreshLimited
+		}
+	}
+	var revision int
+	if err := tx.QueryRow(ctx, `SELECT coalesce(max(revision),0)+1 FROM ai_insight_snapshots WHERE merchant_id=$1 AND terminal_source_key IS NOT DISTINCT FROM $2::text AND module=$3`, in.MerchantID, nilIfEmpty(in.TerminalID), in.Module).Scan(&revision); err != nil {
+		return Job{}, false, fmt.Errorf("calculating insight revision: %w", err)
+	}
+	snapshotID, jobID := newID("insight_"), newID("insightjob_")
+	_, err = tx.Exec(ctx, `INSERT INTO ai_insight_snapshots(id,merchant_id,terminal_id,terminal_source_key,module,revision,fingerprint,status,as_of_date,data_through_date,freshness,data_lag_days,confidence,catalog_version,analytics_version,prompt_version,schema_version,model,deterministic_evidence,manual_refresh,tehran_refresh_day)
+		VALUES($1,$2,$3,$4,$5,$6,$7,'QUEUED',$8,$9,$10,$11,$12,$13,$14,'1.0.0','1.0.0','deterministic-fallback',$15,$16,$17)`, snapshotID, in.MerchantID, terminalDBID, nilIfEmpty(in.TerminalID), in.Module, revision, in.Fingerprint, in.Time.AsOfDate, in.Time.DataThroughDate, in.Time.Freshness, in.Time.DataLagDays, in.Confidence, in.CatalogVersion, AnalyticsVersion, in.Evidence, in.ManualRefresh, nullableDate(in.ManualRefresh, in.Time.AsOfDate))
+	if err != nil {
+		return Job{}, false, fmt.Errorf("creating insight snapshot: %w", err)
+	}
+	_, err = tx.Exec(ctx, `INSERT INTO ai_insight_jobs(id,snapshot_id,merchant_id,module,trigger_reason,status,idempotency_key,request_hash) VALUES($1,$2,$3,$4,$5,'QUEUED',$6,$7)`, jobID, snapshotID, in.MerchantID, in.Module, in.TriggerReason, nilIfEmpty(in.IdempotencyKey), nilIfEmpty(in.RequestHash))
+	if err != nil {
+		return Job{}, false, fmt.Errorf("creating insight job: %w", err)
+	}
+	if err := insertEvent(ctx, tx, jobID, in.MerchantID, "job.queued", map[string]any{"state": "QUEUED", "snapshotId": snapshotID}); err != nil {
+		return Job{}, false, err
+	}
+	job, err := getJobWith(ctx, tx, in.MerchantID, jobID)
+	if err != nil {
+		return Job{}, false, err
+	}
+	if err := tx.Commit(ctx); err != nil {
+		return Job{}, false, fmt.Errorf("committing insight request: %w", err)
+	}
+	return job, false, nil
+}
+
+type claimedJob struct {
+	Job
+	MerchantID int64
+	TerminalID string
+	Module     Module
+	LeaseToken string
+}
+
+func (r *Repository) Claim(ctx context.Context) (claimedJob, error) {
+	tx, err := r.pool.Begin(ctx)
+	if err != nil {
+		return claimedJob{}, fmt.Errorf("beginning insight claim: %w", err)
+	}
+	defer func() { _ = tx.Rollback(ctx) }()
+	if _, err := tx.Exec(ctx, `UPDATE ai_insight_jobs SET status='QUEUED',lease_token=NULL,lease_expires_at=NULL,updated_at=now() WHERE status='RUNNING' AND lease_expires_at<now()`); err != nil {
+		return claimedJob{}, fmt.Errorf("recovering insight leases: %w", err)
+	}
+	var job claimedJob
+	var terminal *string
+	err = tx.QueryRow(ctx, `SELECT j.id,j.snapshot_id,j.merchant_id,s.terminal_source_key,j.module,j.created_at,j.updated_at
+		FROM ai_insight_jobs j JOIN ai_insight_snapshots s ON s.id=j.snapshot_id
+		WHERE j.id=(SELECT id FROM ai_insight_jobs WHERE status='QUEUED' AND scheduled_at<=now() ORDER BY scheduled_at,created_at FOR UPDATE SKIP LOCKED LIMIT 1)`).Scan(&job.JobID, &job.SnapshotID, &job.MerchantID, &terminal, &job.Module, &job.CreatedAt, &job.UpdatedAt)
+	if errors.Is(err, pgx.ErrNoRows) {
+		return claimedJob{}, ErrNotFound
+	}
+	if err != nil {
+		return claimedJob{}, fmt.Errorf("selecting insight job: %w", err)
+	}
+	if terminal != nil {
+		job.TerminalID = *terminal
+	}
+	job.State, job.EventsURL, job.LeaseToken = "RUNNING", "/api/v1/analytics/ai-insight-refreshes/"+job.JobID+"/events", newID("lease_")
+	if _, err := tx.Exec(ctx, `UPDATE ai_insight_jobs SET status='RUNNING',attempts=attempts+1,lease_token=$2,lease_expires_at=now()+make_interval(secs=>$3),updated_at=now() WHERE id=$1`, job.JobID, job.LeaseToken, int(leaseDuration/time.Second)); err != nil {
+		return claimedJob{}, fmt.Errorf("claiming insight job: %w", err)
+	}
+	if _, err := tx.Exec(ctx, `UPDATE ai_insight_snapshots SET status='GENERATING',updated_at=now() WHERE id=$1`, job.SnapshotID); err != nil {
+		return claimedJob{}, fmt.Errorf("marking insight generating: %w", err)
+	}
+	if err := insertEvent(ctx, tx, job.JobID, job.MerchantID, "job.running", map[string]any{"state": "RUNNING"}); err != nil {
+		return claimedJob{}, err
+	}
+	if err := tx.Commit(ctx); err != nil {
+		return claimedJob{}, fmt.Errorf("committing insight claim: %w", err)
+	}
+	return job, nil
+}
+
+func (r *Repository) Complete(ctx context.Context, job claimedJob, analysis Analysis, status, failureCode string) error {
+	tx, err := r.pool.Begin(ctx)
+	if err != nil {
+		return fmt.Errorf("beginning insight completion: %w", err)
+	}
+	defer func() { _ = tx.Rollback(ctx) }()
+	copyJSON, _ := json.Marshal(analysis.Copy)
+	_, err = tx.Exec(ctx, `UPDATE ai_insight_snapshots SET status=$3,as_of_date=$4,data_through_date=$5,freshness=$6,data_lag_days=$7,confidence=$8,deterministic_evidence=$9,ai_response=$10,failure_code=$11,updated_at=now(),completed_at=now() WHERE id=$1 AND EXISTS(SELECT 1 FROM ai_insight_jobs WHERE id=$2 AND lease_token=$12)`, job.SnapshotID, job.JobID, status, analysis.Time.AsOfDate, analysis.Time.DataThroughDate, analysis.Time.Freshness, analysis.Time.DataLagDays, analysis.Confidence, analysis.Evidence, copyJSON, nilIfEmpty(failureCode), job.LeaseToken)
+	if err != nil {
+		return fmt.Errorf("completing insight snapshot: %w", err)
+	}
+	_, err = tx.Exec(ctx, `UPDATE ai_insight_jobs SET status='COMPLETED',lease_token=NULL,lease_expires_at=NULL,updated_at=now(),completed_at=now() WHERE id=$1 AND lease_token=$2`, job.JobID, job.LeaseToken)
+	if err != nil {
+		return fmt.Errorf("completing insight job: %w", err)
+	}
+	if err := insertEvent(ctx, tx, job.JobID, job.MerchantID, "job.completed", map[string]any{"state": "COMPLETED", "snapshotStatus": status}); err != nil {
+		return err
+	}
+	return tx.Commit(ctx)
+}
+
+func (r *Repository) Latest(ctx context.Context, merchantID int64, terminalID string, module Module) (Snapshot, error) {
+	row := r.pool.QueryRow(ctx, snapshotSelect+` WHERE s.merchant_id=$1 AND s.terminal_source_key IS NOT DISTINCT FROM $2::text AND s.module=$3 AND s.status IN ('READY','PARTIAL') ORDER BY s.revision DESC LIMIT 1`, merchantID, nilIfEmpty(terminalID), module)
+	result, err := scanSnapshot(row)
+	if err != nil {
+		return Snapshot{}, err
+	}
+	var jobID, state *string
+	_ = r.pool.QueryRow(ctx, `SELECT j.id,j.status FROM ai_insight_jobs j JOIN ai_insight_snapshots s ON s.id=j.snapshot_id WHERE s.merchant_id=$1 AND s.terminal_source_key IS NOT DISTINCT FROM $2::text AND s.module=$3 AND j.status IN ('QUEUED','RUNNING') ORDER BY j.created_at DESC LIMIT 1`, merchantID, nilIfEmpty(terminalID), module).Scan(&jobID, &state)
+	if jobID != nil {
+		result.RefreshState = RefreshState{State: *state, JobID: *jobID, EventsURL: "/api/v1/analytics/ai-insight-refreshes/" + *jobID + "/events"}
+	} else {
+		result.RefreshState.State = "IDLE"
+	}
+	return result, nil
+}
+
+func (r *Repository) GetJob(ctx context.Context, merchantID int64, jobID string) (Job, error) {
+	return getJobWith(ctx, r.pool, merchantID, jobID)
+}
+
+func (r *Repository) EventsAfter(ctx context.Context, merchantID int64, jobID string, after int64) ([]Event, error) {
+	if _, err := r.GetJob(ctx, merchantID, jobID); err != nil {
+		return nil, err
+	}
+	rows, err := r.pool.Query(ctx, `SELECT id,event_type,payload,occurred_at FROM ai_insight_events WHERE merchant_id=$1 AND job_id=$2 AND id>$3 AND occurred_at>=now()-interval '1 hour' ORDER BY id LIMIT 100`, merchantID, jobID, after)
+	if err != nil {
+		return nil, fmt.Errorf("loading insight events: %w", err)
+	}
+	defer rows.Close()
+	var events []Event
+	for rows.Next() {
+		var event Event
+		if err := rows.Scan(&event.ID, &event.Type, &event.Payload, &event.OccurredAt); err != nil {
+			return nil, fmt.Errorf("scanning insight event: %w", err)
+		}
+		events = append(events, event)
+	}
+	return events, rows.Err()
+}
+
+const snapshotSelect = `SELECT s.id,s.module,s.revision,s.status,s.terminal_source_key,s.as_of_date,s.data_through_date,s.freshness,s.data_lag_days,s.confidence,s.ai_response,s.deterministic_evidence,s.created_at FROM ai_insight_snapshots s`
+
+type rowScanner interface{ Scan(...any) error }
+type queryer interface {
+	QueryRow(context.Context, string, ...any) pgx.Row
+}
+
+func scanSnapshot(row rowScanner) (Snapshot, error) {
+	var s Snapshot
+	var terminal *string
+	var asOf, through time.Time
+	var copyJSON []byte
+	err := row.Scan(&s.InsightID, &s.Module, &s.Revision, &s.Status, &terminal, &asOf, &through, &s.Freshness, &s.DataLagDays, &s.Confidence, &copyJSON, &s.Evidence, &s.GeneratedAt)
+	if errors.Is(err, pgx.ErrNoRows) {
+		return Snapshot{}, ErrNotFound
+	}
+	if err != nil {
+		return Snapshot{}, fmt.Errorf("scanning insight snapshot: %w", err)
+	}
+	if terminal != nil {
+		s.Scope.TerminalID = terminal
+	}
+	s.AsOfDate, s.ForecastStart = asOf.Format(time.DateOnly), asOf.Format(time.DateOnly)
+	s.DataThroughDate = through.Format(time.DateOnly)
+	_ = json.Unmarshal(copyJSON, &s.Copy)
+	return s, nil
+}
+
+func getJobWith(ctx context.Context, q queryer, merchantID int64, jobID string) (Job, error) {
+	var job Job
+	err := q.QueryRow(ctx, `SELECT id,snapshot_id,status,created_at,updated_at FROM ai_insight_jobs WHERE merchant_id=$1 AND id=$2`, merchantID, jobID).Scan(&job.JobID, &job.SnapshotID, &job.State, &job.CreatedAt, &job.UpdatedAt)
+	if errors.Is(err, pgx.ErrNoRows) {
+		return Job{}, ErrNotFound
+	}
+	if err != nil {
+		return Job{}, fmt.Errorf("loading insight job: %w", err)
+	}
+	job.EventsURL = "/api/v1/analytics/ai-insight-refreshes/" + job.JobID + "/events"
+	return job, nil
+}
+
+func insertEvent(ctx context.Context, tx pgx.Tx, jobID string, merchantID int64, eventType string, payload any) error {
+	encoded, err := json.Marshal(payload)
+	if err != nil {
+		return fmt.Errorf("encoding insight event: %w", err)
+	}
+	if _, err := tx.Exec(ctx, `INSERT INTO ai_insight_events(job_id,merchant_id,event_type,payload) VALUES($1,$2,$3,$4)`, jobID, merchantID, eventType, encoded); err != nil {
+		return fmt.Errorf("storing insight event: %w", err)
+	}
+	return nil
+}
+
+func nilIfEmpty(value string) any {
+	if value == "" {
+		return nil
+	}
+	return value
+}
+
+func nullableDate(enabled bool, value string) any {
+	if !enabled {
+		return nil
+	}
+	return value
+}
diff --git a/internal/insight/service.go b/internal/insight/service.go
new file mode 100644
index 0000000..2bef805
--- /dev/null
+++ b/internal/insight/service.go
@@ -0,0 +1,114 @@
+package insight
+
+import (
+	"context"
+	"crypto/rand"
+	"crypto/sha256"
+	"encoding/hex"
+	"fmt"
+	"time"
+)
+
+type Service struct {
+	repository *Repository
+	builder    Builder
+	now        func() time.Time
+}
+
+func NewService(repository *Repository, builder Builder) *Service {
+	return &Service{repository: repository, builder: builder, now: time.Now}
+}
+
+func (s *Service) Latest(ctx context.Context, merchantID int64, terminalID string, module Module) (Snapshot, error) {
+	if terminalID != "" {
+		// Validation is deliberately tenant-scoped and returns the same public result as a missing terminal.
+		if _, err := s.builder.Build(ctx, merchantID, terminalID, module); err != nil {
+			return Snapshot{}, err
+		}
+	}
+	return s.repository.Latest(ctx, merchantID, terminalID, module)
+}
+
+func (s *Service) Refresh(ctx context.Context, merchantID int64, terminalID string, module Module, idempotencyKey string) (Job, bool, error) {
+	return s.enqueue(ctx, merchantID, terminalID, module, "MANUAL", true, idempotencyKey)
+}
+
+func (s *Service) Enqueue(ctx context.Context, merchantID int64, terminalID string, module Module, reason string) (Job, bool, error) {
+	return s.enqueue(ctx, merchantID, terminalID, module, reason, false, "")
+}
+
+func (s *Service) EnqueueAll(ctx context.Context, reason string) (int, error) {
+	scopes, err := s.repository.MerchantScopes(ctx)
+	if err != nil {
+		return 0, err
+	}
+	modules := []Module{ModuleOverview, ModulePayments, ModuleFees, ModulePeers, ModuleTransactions, ModuleGrowth}
+	created := 0
+	for _, scope := range scopes {
+		for _, module := range modules {
+			if _, cached, err := s.Enqueue(ctx, scope.MerchantID, scope.TerminalID, module, reason); err != nil {
+				return created, err
+			} else if !cached {
+				created++
+			}
+		}
+	}
+	return created, nil
+}
+
+func (s *Service) enqueue(ctx context.Context, merchantID int64, terminalID string, module Module, reason string, manual bool, key string) (Job, bool, error) {
+	watermark, dataThrough, err := s.repository.DatasetMetadata(ctx)
+	if err != nil {
+		return Job{}, false, err
+	}
+	catalog, err := s.repository.ActiveCatalogVersion(ctx)
+	if err != nil {
+		return Job{}, false, err
+	}
+	tc := BuildTimeContext(s.now(), dataThrough)
+	fingerprint := hash(fmt.Sprintf("%d|%s|%s|%s|%s|%s|%s|%s", merchantID, terminalID, module, tc.AsOfDate, watermark, catalog, AnalyticsVersion, "1.0.0"))
+	requestHash := hash(fmt.Sprintf("%d|%s|%s|%t", merchantID, terminalID, module, manual))
+	return s.repository.Create(ctx, CreateRequest{MerchantID: merchantID, TerminalID: terminalID, Module: module, TriggerReason: reason, ManualRefresh: manual, IdempotencyKey: key, RequestHash: requestHash, Fingerprint: fingerprint, Time: tc, Confidence: confidenceFor(tc.Freshness), CatalogVersion: catalog, Evidence: []byte(`{}`)})
+}
+
+func (s *Service) GetJob(ctx context.Context, merchantID int64, jobID string) (Job, error) {
+	return s.repository.GetJob(ctx, merchantID, jobID)
+}
+
+func (s *Service) EventsAfter(ctx context.Context, merchantID int64, jobID string, after int64) ([]Event, error) {
+	return s.repository.EventsAfter(ctx, merchantID, jobID, after)
+}
+
+func (s *Service) ProcessNext(ctx context.Context) error {
+	job, err := s.repository.Claim(ctx)
+	if err != nil {
+		return err
+	}
+	analysis, err := s.builder.Build(ctx, job.MerchantID, job.TerminalID, job.Module)
+	if err != nil {
+		return fmt.Errorf("building %s insight: %w", job.Module, err)
+	}
+	// The deterministic copy is always publishable. A provider can replace it only after
+	// evidence-reference validation; until then PARTIAL is explicit and last-good remains visible.
+	return s.repository.Complete(ctx, job, analysis, "PARTIAL", "DETERMINISTIC_FALLBACK")
+}
+
+func confidenceFor(f Freshness) Confidence {
+	if f == FreshnessStale {
+		return ConfidenceLow
+	}
+	return ConfidenceMedium
+}
+
+func hash(value string) string {
+	sum := sha256.Sum256([]byte(value))
+	return hex.EncodeToString(sum[:])
+}
+
+func newID(prefix string) string {
+	value := make([]byte, 12)
+	if _, err := rand.Read(value); err != nil {
+		panic("crypto/rand unavailable")
+	}
+	return prefix + hex.EncodeToString(value)
+}
diff --git a/migrations/000004_ai_page_insights.sql b/migrations/000004_ai_page_insights.sql
new file mode 100644
index 0000000..56574b8
--- /dev/null
+++ b/migrations/000004_ai_page_insights.sql
@@ -0,0 +1,141 @@
+CREATE TABLE IF NOT EXISTS calendar_catalog_versions (
+    id bigserial PRIMARY KEY,
+    version text NOT NULL UNIQUE,
+    status text NOT NULL CHECK (status IN ('DRAFT','APPROVED','ACTIVE','RETIRED')),
+    coverage_start_jalali_year integer NOT NULL,
+    coverage_end_jalali_year integer NOT NULL,
+    source_uri text NOT NULL,
+    source_version text NOT NULL,
+    source_checksum text NOT NULL,
+    imported_by text NOT NULL,
+    reviewed_by text,
+    imported_at timestamptz NOT NULL DEFAULT now(),
+    reviewed_at timestamptz,
+    activated_at timestamptz,
+    CHECK (coverage_end_jalali_year >= coverage_start_jalali_year)
+);
+-- statement-break
+CREATE UNIQUE INDEX IF NOT EXISTS calendar_catalog_one_active_idx
+    ON calendar_catalog_versions ((status)) WHERE status='ACTIVE';
+-- statement-break
+CREATE TABLE IF NOT EXISTS calendar_events (
+    id bigserial PRIMARY KEY,
+    catalog_version_id bigint NOT NULL REFERENCES calendar_catalog_versions(id) ON DELETE CASCADE,
+    event_key text NOT NULL,
+    title_fa text NOT NULL,
+    title_en text,
+    start_date date NOT NULL,
+    end_date date NOT NULL,
+    recurrence_rule text,
+    event_type text NOT NULL CHECK (event_type IN ('PUBLIC_HOLIDAY','RELIGIOUS','NATIONAL','CULTURAL','COMMERCIAL','SEASONAL','EDUCATION','ECONOMIC','EMERGENCY_CLOSURE')),
+    tone text NOT NULL CHECK (tone IN ('CELEBRATORY','JOYFUL','NEUTRAL','SOLEMN','MOURNING','MEMORIAL')),
+    commercial_posture text NOT NULL CHECK (commercial_posture IN ('PROMOTE','CAUTION','NO_PROMOTION')),
+    official_holiday boolean NOT NULL DEFAULT false,
+    source_uri text NOT NULL,
+    source_version text NOT NULL,
+    source_checksum text,
+    inclusion_rationale text NOT NULL,
+    geographic_scope text NOT NULL DEFAULT 'IR',
+    merchant_categories jsonb NOT NULL DEFAULT '[]'::jsonb,
+    behavioral_channels jsonb NOT NULL DEFAULT '[]'::jsonb,
+    lead_days integer NOT NULL DEFAULT 0 CHECK (lead_days BETWEEN 0 AND 90),
+    lag_days integer NOT NULL DEFAULT 0 CHECK (lag_days BETWEEN 0 AND 90),
+    relevance_bps integer NOT NULL CHECK (relevance_bps BETWEEN 0 AND 10000),
+    confidence_bps integer NOT NULL CHECK (confidence_bps BETWEEN 0 AND 10000),
+    created_at timestamptz NOT NULL DEFAULT now(),
+    CHECK (end_date >= start_date),
+    CHECK (tone NOT IN ('MOURNING','MEMORIAL') OR commercial_posture <> 'PROMOTE'),
+    UNIQUE (catalog_version_id,event_key)
+);
+-- statement-break
+CREATE INDEX IF NOT EXISTS calendar_events_active_range_idx
+    ON calendar_events (start_date,end_date,catalog_version_id);
+-- statement-break
+CREATE TABLE IF NOT EXISTS calendar_catalog_audit (
+    id bigserial PRIMARY KEY,
+    catalog_version_id bigint NOT NULL REFERENCES calendar_catalog_versions(id) ON DELETE CASCADE,
+    action text NOT NULL CHECK (action IN ('IMPORTED','APPROVED','ACTIVATED','RETIRED')),
+    actor text NOT NULL,
+    occurred_at timestamptz NOT NULL DEFAULT now()
+);
+-- statement-break
+CREATE TABLE IF NOT EXISTS ai_insight_snapshots (
+    id text PRIMARY KEY,
+    merchant_id bigint NOT NULL REFERENCES merchants(id),
+    terminal_id bigint REFERENCES terminals(id),
+    terminal_source_key text,
+    module text NOT NULL CHECK (module IN ('overview','payments','fees','peers','transactions','growth')),
+    revision integer NOT NULL CHECK (revision > 0),
+    fingerprint text NOT NULL,
+    status text NOT NULL CHECK (status IN ('QUEUED','GENERATING','READY','PARTIAL','FAILED')),
+    as_of_date date NOT NULL,
+    data_through_date date NOT NULL,
+    freshness text NOT NULL CHECK (freshness IN ('FRESH','LAGGING','STALE')),
+    data_lag_days integer NOT NULL CHECK (data_lag_days >= 0),
+    confidence text NOT NULL CHECK (confidence IN ('HIGH','MEDIUM','LOW','INSUFFICIENT_DATA')),
+    catalog_version text NOT NULL,
+    analytics_version text NOT NULL,
+    prompt_version text NOT NULL,
+    schema_version text NOT NULL,
+    model text NOT NULL,
+    deterministic_evidence jsonb NOT NULL,
+    ai_response jsonb,
+    failure_code text,
+    input_tokens bigint NOT NULL DEFAULT 0 CHECK (input_tokens >= 0),
+    output_tokens bigint NOT NULL DEFAULT 0 CHECK (output_tokens >= 0),
+    provider_requests bigint NOT NULL DEFAULT 0 CHECK (provider_requests >= 0),
+    latency_ms bigint NOT NULL DEFAULT 0 CHECK (latency_ms >= 0),
+    estimated_cost text,
+    manual_refresh boolean NOT NULL DEFAULT false,
+    tehran_refresh_day date,
+    created_at timestamptz NOT NULL DEFAULT now(),
+    updated_at timestamptz NOT NULL DEFAULT now(),
+    completed_at timestamptz
+);
+-- statement-break
+CREATE UNIQUE INDEX IF NOT EXISTS ai_insight_current_fingerprint_idx
+    ON ai_insight_snapshots (merchant_id,coalesce(terminal_source_key,''),module,fingerprint)
+    WHERE manual_refresh=false AND status IN ('QUEUED','GENERATING','READY','PARTIAL');
+-- statement-break
+CREATE UNIQUE INDEX IF NOT EXISTS ai_insight_manual_refresh_idx
+    ON ai_insight_snapshots (merchant_id,coalesce(terminal_source_key,''),module,tehran_refresh_day)
+    WHERE manual_refresh=true;
+-- statement-break
+CREATE INDEX IF NOT EXISTS ai_insight_latest_scope_idx
+    ON ai_insight_snapshots (merchant_id,terminal_source_key,module,revision DESC,created_at DESC);
+-- statement-break
+CREATE TABLE IF NOT EXISTS ai_insight_jobs (
+    id text PRIMARY KEY,
+    snapshot_id text NOT NULL REFERENCES ai_insight_snapshots(id) ON DELETE CASCADE,
+    merchant_id bigint NOT NULL REFERENCES merchants(id),
+    module text NOT NULL,
+    trigger_reason text NOT NULL CHECK (trigger_reason IN ('BACKFILL','NIGHTLY','IMPORT','CALENDAR','ANOMALY','MANUAL')),
+    status text NOT NULL CHECK (status IN ('QUEUED','RUNNING','COMPLETED','FAILED')),
+    idempotency_key text,
+    request_hash text,
+    attempts integer NOT NULL DEFAULT 0 CHECK (attempts >= 0),
+    scheduled_at timestamptz NOT NULL DEFAULT now(),
+    lease_token text,
+    lease_expires_at timestamptz,
+    created_at timestamptz NOT NULL DEFAULT now(),
+    updated_at timestamptz NOT NULL DEFAULT now(),
+    completed_at timestamptz,
+    UNIQUE (merchant_id,idempotency_key)
+);
+-- statement-break
+CREATE INDEX IF NOT EXISTS ai_insight_jobs_pending_idx
+    ON ai_insight_jobs (scheduled_at,created_at) WHERE status IN ('QUEUED','RUNNING');
+-- statement-break
+CREATE TABLE IF NOT EXISTS ai_insight_events (
+    id bigserial PRIMARY KEY,
+    job_id text NOT NULL REFERENCES ai_insight_jobs(id) ON DELETE CASCADE,
+    merchant_id bigint NOT NULL REFERENCES merchants(id),
+    event_type text NOT NULL,
+    payload jsonb NOT NULL,
+    occurred_at timestamptz NOT NULL DEFAULT now()
+);
+-- statement-break
+CREATE INDEX IF NOT EXISTS ai_insight_events_replay_idx
+    ON ai_insight_events (job_id,id) INCLUDE (occurred_at);
+-- statement-break
+INSERT INTO schema_migrations(version) VALUES (4) ON CONFLICT DO NOTHING;