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docs: define merchant-weighted peer benchmarks

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Amirhossein Khalili
2026-08-20 17:00:36 +03:30
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CONTEXT.md
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@@ -70,4 +70,12 @@ One independently calculable and deliverable dashboard part. The MVP section ids
## Peer Cohort
An approved group of other merchants used for anonymized comparison. The active merchant is excluded, and a benchmark is suppressed unless at least 10 peers and 1,000 peer sessions contribute.
The other eligible merchants in the active merchant's category and selected reporting period, used for anonymized comparison. The active merchant is excluded, and a benchmark is suppressed unless at least 10 peers and 1,000 combined peer sessions contribute.
## Merchant-Weighted Cohort Median
The median of one independently calculated metric value per eligible peer merchant. Every merchant contributes one value regardless of transaction volume, so the result represents a typical peer rather than primarily representing the largest merchants.
## Peer Performance Percentile
The active merchant's position among eligible same-category peers for one metric and reporting period. A higher displayed percentile always means better performance; metrics where lower values are better are direction-adjusted before ranking.