diff --git a/src/app.html b/src/app.html
index 1665749..8c479d7 100644
--- a/src/app.html
+++ b/src/app.html
@@ -4,6 +4,7 @@
     <meta charset="utf-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1" />
     <meta name="theme-color" content="#f1f1f3" />
+    <link rel="icon" href="/favicon.svg" type="image/svg+xml" />
     <script>
       (() => {
         try {
diff --git a/src/lib/components/Dashboard.svelte b/src/lib/components/Dashboard.svelte
index eba5b49..55874ff 100644
--- a/src/lib/components/Dashboard.svelte
+++ b/src/lib/components/Dashboard.svelte
@@ -10,6 +10,7 @@
     type ReportingPeriod,
   } from '$lib/api/client';
   import { formatDate, formatMilliseconds, formatMoney, formatPercent, formatValue } from '$lib/format';
+  import { formatPeerMetric, peerMetricLabel } from '$lib/peer-metrics';
   import DetailsPanel from './DetailsPanel.svelte';
   import MetricCard from './MetricCard.svelte';
   import SectionFrame from './SectionFrame.svelte';
@@ -414,8 +415,8 @@
               {#each peers.data.metrics as metric}<div
                   class="grid grid-cols-[1fr_auto_auto] items-center gap-3 border-t border-[var(--border)] p-4 text-sm"
                 >
-                  <span class="ltr text-left">{metric.metricId}</span><span
-                    >{formatPercent(metric.cohortMedian)}</span
+                  <span>{peerMetricLabel(metric.metricId)}</span><span
+                    >{formatPeerMetric(metric.metricId, metric.cohortMedian)}</span
                   ><strong class="text-[var(--brand)]"
                     >{formatPercent(metric.merchantPerformancePercentile)}</strong
                   >
diff --git a/src/lib/peer-metrics.test.ts b/src/lib/peer-metrics.test.ts
new file mode 100644
index 0000000..33facf4
--- /dev/null
+++ b/src/lib/peer-metrics.test.ts
@@ -0,0 +1,21 @@
+import { describe, expect, it } from 'vitest';
+
+import { formatPeerMetric, peerMetricLabel } from './peer-metrics';
+
+describe('peer metric presentation', () => {
+  it('formats timing medians in milliseconds instead of percent', () => {
+    expect(formatPeerMetric('init_time_ms_p50', '1240')).toBe('۱٬۲۴۰ میلی‌ثانیه');
+    expect(formatPeerMetric('verify_time_ms_p95', '980')).toBe('۹۸۰ میلی‌ثانیه');
+  });
+
+  it('formats rate medians as percentages', () => {
+    expect(formatPeerMetric('payment_success_rate', '87.25')).toBe('۸۷٫۲۵٪');
+    expect(formatPeerMetric('paid_fee_rate', '0.5')).toBe('۰٫۵٪');
+  });
+
+  it('provides Persian labels for every contracted peer metric', () => {
+    expect(peerMetricLabel('payment_success_rate')).toBe('نرخ موفقیت پرداخت');
+    expect(peerMetricLabel('init_time_ms_p95')).toBe('زمان آغاز پرداخت — صدک ۹۵');
+    expect(peerMetricLabel('verify_time_ms_p50')).toBe('زمان تأیید — میانه');
+  });
+});
diff --git a/src/lib/peer-metrics.ts b/src/lib/peer-metrics.ts
new file mode 100644
index 0000000..b8e4181
--- /dev/null
+++ b/src/lib/peer-metrics.ts
@@ -0,0 +1,30 @@
+import type { components } from '$lib/api/schema';
+import { formatMilliseconds, formatPercent } from '$lib/format';
+
+export type PeerMetricId = components['schemas']['PeerMetric']['metricId'];
+
+const labels = {
+  payment_success_rate: 'نرخ موفقیت پرداخت',
+  verification_completion_rate: 'نرخ تکمیل تأیید',
+  retry_recovery_rate: 'نرخ بازیابی تلاش مجدد',
+  init_time_ms_p50: 'زمان آغاز پرداخت — میانه',
+  init_time_ms_p95: 'زمان آغاز پرداخت — صدک ۹۵',
+  verify_time_ms_p50: 'زمان تأیید — میانه',
+  verify_time_ms_p95: 'زمان تأیید — صدک ۹۵',
+  paid_fee_rate: 'نرخ کارمزد پرداخت‌شده',
+} satisfies Record<PeerMetricId, string>;
+
+const timingMetrics = new Set<PeerMetricId>([
+  'init_time_ms_p50',
+  'init_time_ms_p95',
+  'verify_time_ms_p50',
+  'verify_time_ms_p95',
+]);
+
+export function peerMetricLabel(metricId: PeerMetricId): string {
+  return labels[metricId];
+}
+
+export function formatPeerMetric(metricId: PeerMetricId, value: string): string {
+  return timingMetrics.has(metricId) ? formatMilliseconds(Number(value)) : formatPercent(value);
+}
diff --git a/static/favicon.svg b/static/favicon.svg
new file mode 100644
index 0000000..83f73e3
--- /dev/null
+++ b/static/favicon.svg
@@ -0,0 +1,5 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64" role="img" aria-label="تحلیل زرین‌پال">
+  <rect width="64" height="64" rx="16" fill="#ffd400"/>
+  <path d="M17 18h30v8H28l19 20H17v-8h19L17 18Z" fill="#19191a"/>
+  <circle cx="47" cy="18" r="5" fill="#0a33ff"/>
+</svg>